2021 Edition

The incredible invention of plastic has revolutionized industry and everyday life formany years.Over the years, however, this wonderful material has become a problem thatthreatens the health and life of the entire planet.The consumer model of our civilization urges us to consume quickly, conveniently andcheaply without thinking about the long-term effects.The slogan PLASTIC WILL BE NEW GOLD is a provocation about the value of plastic.Widespread and cheap today, mass produced in the future may become a materialthat should be respected for its value, properties and durability. The oil from whichplastic is obtained will one day run out. As mankind, we will be forced by the lack toconsciously process and use plastics. Today’s mountains of plastic trash will be likegold mines. The project is a provocation through a surprising contrast usingdisposable plastic objects that make everyday life easier, ennobling them by givingthem the form of gold casts. This simple visual trick is meant to provoke the viewer tothink about their consumption behavior. In the reflection of the polished gold, treecrowns appear as a reminder that as humans we are part of nature.