2020 Edition

I created this short series of posters focusing on a kind of communication that is positive rather than aggressive, with bright colors, playful and ironic. When we think of plastic, in our minds we usually visualize bags and bottles. There are, however, many niches of objects that are rarely taken into consideration when treating these topics. The target of the campaign I conceived is small children, who are often excluded from environmentalist messages because considered unable to understand them to their core.
It’s not necessary to try to explain the issue in complex terms, but to make them reflect and stimulate them to contribute with what is part of their own “microenvironment”. So many toys are made entirely of plastic, often of different types of plastic and, after the short period in which they’re used, kids get tired of them and put them aside. To avoid these toys getting thrown away in the trash I ideated a campaign aimed directly to children (in this case of pre-scholar age) and the people around them: parents, kindergarten teachers. The posters should be hung up in places mostly frequented by these kids and their parents, such as parks and schools. The toys in the pictures (actually used) speak directly to the child and ask them not to be thrown away.