Eleonora Arcusio
Country: Italy
BE ACTIVE
Emotion on Communication
Lately, in the medical field, researches have been done on the effects that plastic ishaving on humans: plasticisers are chemicals that make plastic bendy and resisting tobreaking these however, leach out of the material over time contaminating food anddrinks. The effects underlined by studies are that these chemical residuals aredamaging both quality and quantity of sperms.(Dr Shanna Swan writes that humanity is facing an “existential crisis” infertility rates asa result of phthalates, a chemical used when manufacturing plastics that impacts thehormone-producing endocrine system.)The key visual of the campaign is an aubergine emoji, which is commonly associatedto the male reproductive organ, followed by the headline: “no farmer likes to have fewseeds”, ironically and metaphorically alluding to a man who has fertility disorders.The idea came to me after seeing an interview presented during a tv show, afterwhich I’ve decided to document myself on the topic.
