Bianca Traversa
Country: Italy
Give plastic a second chance
Emotion on Communication
“The Art of breaking bad habits” is a project whose aim is showing the importance ofreusing and recycling plastic in different contexts of our daily life, with a particularemphasis on recreational activities.As creative people are the target of my work, I made the choice of using famouspaintings to convey the message.An artwork is an expression of creativity and beauty, it’s a symbol of the society wherethe artist lived. Nowadays, environmental problems are the key issues of society, aturning point for future generations. Art and design can’t avoid talking about them andfinding solutions.The paintings I chose for my project belong to a time when plastic was not aprotagonist of daily life. I engaged with a fun activity replacing some elements infamous paintings with plastic objects we use every day, such as straws, bags, coffeecapsules, bottles, face masks… This stuff is not a devil, Plastic is here to stay, so wemust learn to live with it and give it a “second chance”, a second life by reusing andrecyling…
