Winners and finalists
Towards New Circular Aesthetics
Conscious Innovation Projects
What if we could standardize injection processes, in order to obtain textures and color ranges, that meet the demands of the industry?
If we leave aside the industrial homogenization in darker colors – that can’t ensure exact replicability -, we can open the doors to the variety and heterogeneity of natural materials, such as wood or stone, and expand the market for recycled plastics. Different wood pieces will never have the exact same appearence, but they are accepted by the user.
Ideally, we would be able to generate a table of parameters that define the new aesthetics of injected recycled plastic, that are aligned with the technical reality and consumer behaviours – framed in a new design scenario within circular economy model.
Therefore, we have two lines of research and development:
1) Technical development of a method for the recycled plastic injection that results in standardized heterogeneous aesthetics.
2) Experiential and user perception analysis.