Winners and finalists
Awareness on Communication
The idea of Tick-Tock-Tuk-Tuk stems from a strong sentiment of making the larger part of the world population, specially the segment that is uneducated and under exposed to the perils of plastic waste. We believe that Plastic waste is a global concern and it is a hot topic amongst the educated segments of the society and developed countries or communities are already aware of the damage and problem created by the same, and taking steps or at least striving to make changes.
However the unprivileged and uneducated pollution is far away from realizing the gravity if the situation. It becomes our responsibility to send/translate the message for them in a way that is reachable and relatable to them. The problem of plastic pollution is a world problem and if we want to strive to make a constructive difference we cannot leave behind any segment of population to participate in the movement, specially the one that constitutes not just the maximum strength in terms of numbers but also in terms of the momentum it can create.
Our proposed solution focuses on one such idea that is to start a communication movement in the public in developing countries by leveraging the local/ colloquial ways of spreading message. The proposed solution is to replace the existing canopy of auto rickshaws by canopies that are made of recycled plastic. Auto rickshaws are one of the most widely used local transport mediums in India. and are seen all around. Our idea is to create a mobile installation that can carry the message with itself for longer distances and to people of all sectors. The recycled plastic prints have the potential of creating unique patterns and designs and once it catches on can become a great design trend.