Winners and finalists
Opacify: Design Nudges for Sustainable Consumption
Awareness on Communication
Opacify is a black, opaque and heat-sensitive coating for PET bottled liquids.
It is a noise-free filter designed for metropolitan consumers to shop without unsolicited marketing and branding bombardment while enjoying the interaction with the products. Though the bottle appears entirely black at first glance, when one desires to know more about it, one may reach out and hold it within the visual field. With the warmth of human touch, the blackness turns translucent to reveal the hidden information about the product.
While our fixation on continuous growth feeds into pathological consumption culture, we are also posing detrimental threats to the environment and ourselves. To break our well-trained shopping instincts, Opacify serves as a behavioural and cognitive nudge for inconvenient consumption. Our research suggests that the inconvenience of identifying a product would prevent shoppers from unnecessary purchases and thus promote conscious decision-making and reduce post-consumer waste.