Reverse Innovation (Mirco Onesti – partner and creative director Reverse Innovation) and Idealpack (owner Giulio Ghisolfi)
Ideal Pouch
Packaging Solutions
Our intention: to overcome the negative image of wine sold in pouches or as a “bag in a box”.
Ideal Pouch reinterprets the classic Bordeaux bottle by means of a play of contrasting opaque and gloss materials. A pouch is wrapped in a paper sleeve that defines the elegant shape and also ensures that the product is robust and self-standing. The graphic design and fine detailing have a crucial role in supporting the high quality positioning of the wine.
We introduce a new polycoupled film barrier totally in polyethylene, the same cap material. Consequently, the product is 100% recyclable. The external cardboard is easily separable from the consumer.
