Winners and finalists
Dogma and Phoenix
Thinking about the way we could solve the problem of plastic pollution we choosed to focus on a product that bornes from plastic wastes and uses recycled plastics to get a new life every time.
The project is about a pair of shoes designed to be made out entirely of plastic material recycled from plastic waste products, unless for a single magnet that works as joint for the heel. We realised two different lines for our product, both bisex but with a complete different style, in order to have a wider target. The idea is to have a structure divided in 2 main separated parts, the upper and the sole, that join together using a rail on the tip of the shoe and the magnet in the back. Inside there is a insole to make the foot feel confortable and there are bands outside with a strap to keep the feet inclosed.
Isolated pieces means two things: the first one is that the shoes will be completely customizable, with the possibility of having different colours and shapes for each part. The second one is that each piece could be recycled singularly and here there is the second phase of our project, which would involve the presence of the manufacturing company in a “trade” with the customer. In fact the idea is that, everytime the client needs to change one of the part of the shoe, he could exchange the worn piece (with another one of his choice) for a ‘cheaper’ price. By this way would be possible to recycle the material over and over (knowing that it couldn’t be 100%, but at least a good part of it) and this would maybe become a way of raising cutomers loyalty towards the company.